Brand & Logo
One of our biggest and longest running projects, Love Loudly has been a family undertaking for several years. It began when my dad wrote Love Loudly: Lessons In Family Crisis, Communication and Hope in 2013, a book based on parenting and his career experiences as a L.A. County Deputy Sheriff. This book spawned a curriculum which led to workshops, online presentations, and even outdoor adventure courses. As a result, we've made tons of material over the years.
Campitor was responsible for the overall brand platform and messaging, pulling from the book and from speaking topics to define, boil down, and write about the Love Loudly goals. We also edited articles for the site and outlined a workbook for the workshop courses.
Visually, I felt the brand needed a "corporate look" approach, but since it's about working with families and communicating hope, I also wanted to essentially run it through a kindergarten filter. I wanted to play on the balance of organization and efficiency with imperfection and messes. The result is what you see below!